What is the difference between http and https ?
The main difference between http:/// and https:// is HTTP stands for Hyper Text Transfer Protocol and the S (big surprise) stands for "Secure".. If you visit a website or web page, and look at the...
View ArticleWhat is Marketing, Really?
I happen to like where the marketing profession is (finally) going. The days of marketing being "the function that empties the warehouse of built-up inventories" are ending. And the days of saying "we...
View Article5 Steps for Business Development
Business development helps you strengthen ties with existing clients, cultivate new relationships and generate revenue. Use these five tactical tips to get started: 1. Tweak your contact list. Update...
View ArticleThe Long Way
Marketing guru Seth Godin recently posted a blog about the differences between “Hard Work” and “Long Work”. As he sees it: Long work is what the lawyer who bills 14 hours a day filling in forms does....
View ArticleWhat Drives Us?
Daniel H. Pink is the author of four provocative books about the changing world of work — including the New York Times bestsellers, A Whole New Mind and Drive: The Surprising Truth About What...
View ArticleHow Do Your Employees Represent Your Company Brand?
You often hear corporate brand discussed as it relates to recruiting: finding the right-fitting candidate in terms of both job skills and culture. Wiser companies realize that their employees also...
View ArticleQR Codes: What They Are and How to Use Them
In the same way that website URL’s, Twitter and Facebook pages are incorporated into marketing materials, QR codes have been popping up on everything from business cards to print advertisements to...
View ArticleJust Say You’re Sorry Already!
Few of us can say we’ve never done anything to offend, annoy, irritate or otherwise alienate prospective or existing customers, clients and partners. Erring is indeed human, but how we handle our...
View ArticleNo More Marketing Silos
In business, The Silo Effect refers to the lack of communication and cross-departmental support often found in large companies. Departments work only on their own goals, to the detriment of...
View ArticleA Brand Method to the Madness
The NCAA Basketball Tournament - aka March Madness - is in full swing. But there is more to glean from the tournament than just winning your office pool. Sport is replete with brand trappings, and...
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